Updates to Twitter

Twitter announced today two updates to their mobile app and profile pages. Here is a little more information.

Header Images:

Twitter has introduced Header Images in the vein of Facebook Cover Images, accessable across all platforms. The header image is viewed on the Twitter profile page – the page the general public gets to when they are searching for your brand.

So far, no limitations on logos or calls to actions - great news for charities!

The introduction of header images also brings the avatar from the far left corner and places it center in the header image. Bios are also brought from the left corner to centered on the header image. The bottom of the image greys out automatically to highlight the text of the bio, which may impact decisions on what image to use.

To change the header image, go into the settings option, under design (https://twitter.com/settings/design) Under the Customize your Own section, it allows you to upload an image. The image space is about 520 x 260. Once selected, you can arrange the placement of the image. Be careful on the sizing, if the image is too wide for the space, Twitter may push the graphic to the background instead of into the header image.

Photo Streams:

The second update to Twitter is the ability to view photos on profiles on the mobile apps. In addition to the header images being visible on all apps, photo streams now appear below recent tweets.

The Today Show mentioned this update and has already changed their properties, if you'd like to see this in action: https://twitter.com/todayshow

Here is the Twitter blog post for the new changes: http://blog.twitter.com/2012/09/because-you-have-more-to-show.html

tool of the week: Evernote

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Helps you stay ahead of the curve.

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How to: Select a channel

Figuring out the hows of social media shouldn't be complicated. These are just a few guides to build a social media strategy piece by piece.

Wouldn't it be great if you could answer 5-10 questions about your social media goals, your staff time and your audiences and poof - get set up on the social media channels that will be perfect for your organization?

Yeah, me too.

Unfortunately for all of us - there's no secret formula. What works for you doesn't always work for me. But there are a few things you can do to make the channel selection process less painful than a year of A/B email testing.

5-10 questions that may help you find your own secret formula:

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